When one of the world’s most prestigious automotive brands writes about the future of private garage spaces and quotes UNIQUE GARAGES in the process, no further words are needed.
The article "House of Horsepower" describes a cultural shift: the private garage is being reimagined—no longer as a functional appendage to the house, but as a deliberately designed space that holds as much significance for the owner as any other room. Today, collectors are not just investing in their vehicles; they are investing in the context in which those vehicles exist. The garage has become a part of one's identity—a place that reflects who someone is and what truly matters to them.
Among the voices quoted is Boris Grießhaber from UNIQUE GARAGES: speaking on aesthetics as a way of life, on clients who seek the extraordinary, and on finding emotional experiences in everyday moments.
You can find the full article here – starting on page 70: [Link Bentley Magazin]
